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Successful websites and their designs

There are several articles on the web that showcase selections of ugly but successful websites. “The best websites are useful and ugly,” they say, like in this one. It lists eBay, Google and Craig’s List, among others, as perfect examples of wildly successful and aesthetically unappealing websites. Beautiful and useful are not mutually exclusive terms, however.

Not every type of website can be ugly and yet successful anyway. A certain quality is expected of brand websites or stores selling high-quality products. In these cases, good design is employed to exude confidence and a strong image, which assures clients of quality.

An interesting argument crops up in many posts defending ugly but successful websites: that customers trust them because they look like an average person could have made it. They are afraid of polished designs which imply that a marketing team just waiting to suck out all of the customer’s money was employed by the website’s owner. On the other hand, a non-appealing design can also turn clients away from a site. It suggests that the site owner is not serious about their company and craft if their online presence does not look polished and professional.


This entry was posted on Friday, April 16th, 2010 at 3:45 am and is filed under Articles, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

155 Responses to “Successful websites and their designs”


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